Commitment issues?
Customer churn is climbing across Europe—nearly one in three households have switched providers in the past two years.
Most retention tactics come at a cost: loyalty programs, price cuts, value-added services. But there’s an untapped play that actually generates value: device flex propositions.
In this report, you’ll discover:
- Why device flex outperforms traditional retention tactics – and how it generates value instead of just protecting it.
- How to design propositions that appeal to different customer personas – from prosumers to budget-conscious households to fixed-contract customers
- The four stages of value creation – from day-one retention gains to scaled trading profitability
Learn how well-designed flexibility offerings can boost retention across your entire base while unlocking profitable trading opportunities at the same time.
